{"id":978,"date":"2017-09-27T18:18:23","date_gmt":"2017-09-27T15:18:23","guid":{"rendered":"https:\/\/yas.com.ua\/?p=978"},"modified":"2021-12-03T17:42:15","modified_gmt":"2021-12-03T15:42:15","slug":"reytynh-top-100-brendiv-interbrand","status":"publish","type":"post","link":"https:\/\/yas.com.ua\/ru\/reytynh-top-100-brendiv-interbrand\/","title":{"rendered":"Interbrand. \u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0422\u041e\u041f-100 \u0431\u0440\u0435\u043d\u0434\u043e\u0432. \u0410\u0425\u0410 \u043d\u0430 42 \u043c\u0435\u0441\u0442\u0435"},"content":{"rendered":"

Interbrand \u0432\u044b\u0441\u0442\u0430\u0432\u0438\u043b \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043b\u0443\u0447\u0448\u0438\u0445 100 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 2017 \u0433\u043e\u0434\u0430. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0410\u0425\u0410 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 42 \u043c\u0435\u0441\u0442\u0435 \u0441\u0440\u0435\u0434\u0438 100 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0431\u044b\u043b\u0430 \u0432 \u0434\u0435\u0432\u044f\u0442\u044b\u0439 \u0440\u0430\u0437 \u043f\u043e\u0434\u0440\u044f\u0434 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0430 \u0441\u0430\u043c\u044b\u043c \u043b\u0443\u0447\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0432 \u0441\u0444\u0435\u0440\u0435 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0438\u044f. \u0410 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u044f \u0444\u0438\u0440\u043c\u0430 \u0410\u043b\u044c\u044f\u043d\u0441 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u043d\u0430 49 \u043c\u0435\u0441\u0442\u0435 \u0438\u0437 100 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432.<\/p>\n

Interbrand: \u0418\u0441\u0442\u043e\u0440\u0438\u044f<\/h2>\n

\u0418\u043d\u0442\u0435\u0440\u0431\u0440\u0435\u043d\u0434 - \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0435 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u0442\u0435\u043c, \u0447\u0442\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0433\u043e\u0434\u043e\u0432\u043e\u0439 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043b\u0443\u0447\u0448\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043c\u0438\u0440\u0430. \u041f\u0440\u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u043d\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0431\u0435\u0440\u0435\u0442\u0441\u044f \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u0430\u043a\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f, \u0447\u0442\u043e\u0431 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u043c\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043d\u0430 3 \u043a\u043e\u043d\u0442\u0438\u043d\u0435\u043d\u0442\u0430\u0445 \u0438 33 % \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u0431\u044b\u043b\u0438 \u0438\u0437 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d, \u0433\u0434\u0435 \u043d\u0435 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/p>\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 1975 \u0433\u043e\u0434\u0430 \u0438 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0435\u0439 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0431\u0440\u044d\u043d\u0434\u0438\u043d\u0433\u0430. \u041d\u0430 \u0441\u0447\u0435\u0442\u0443 \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u043e\u043a\u0430\u0437\u0430\u043d\u0438\u0438 \u0443\u0441\u043b\u0443\u0433 \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438 \u043a\u0430\u043a \u0411\u0440\u0438\u0442\u0438\u0448 \u042d\u0439\u0440\u0432\u0435\u0439\u0441, \u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d \u042d\u0439\u0440\u043b\u0430\u0439\u043d\u0441, AT&T, \u0428\u0430\u0445\u0442\u0435\u0440, \u042e\u0432\u0435\u043d\u0442\u0443\u0441 \u0438 \u0434\u0440.<\/p>\n

\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b<\/h2>\n

\u0415\u0441\u043b\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430, \u0442\u043e \u0432\u0441\u0435\u0433\u043e 12 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0443\u044e\u0442 \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438. \u041d\u0430 \u0442\u0440\u0435\u0442\u044c\u0435\u043c \u043c\u0435\u0441\u0442\u0435 \u0441\u0440\u0435\u0434\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u043a\u0442\u043e\u0440\u0430 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0410\u0425\u0410. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 11,073 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0438 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 \u043f\u044f\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c. \u0422\u0430\u043a \u0436\u0435 \u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0410\u0425\u0410 \u0432\u0438\u0434\u0435\u043d \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. \u0422\u043e\u043b\u044c\u043a\u043e \u0432 2009 \u0433\u043e\u0434\u0443 \u0431\u044b\u043b \u0441\u043f\u0430\u0434 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0430 \u0443\u0436\u0435 \u0441 2010 \u0433\u043e\u0434\u0430 \u0432\u0438\u0434\u0435\u043d \u0440\u043e\u0441\u0442, \u043f\u0440\u0438\u0447\u0435\u043c \u0441 2013 \u0433\u043e\u0434\u0430 \u0440\u043e\u0441\u0442 \u0432\u0438\u0434\u0435\u043d \u0431\u043e\u043b\u0435\u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439.<\/p>\n

\"\"<\/p>\n

\u0411\u0440\u0435\u043d\u0434 \u0410\u043b\u044c\u044f\u043d\u0441 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 49 \u043c\u0435\u0441\u0442\u0435 \u0438 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0430\u0436 \u043d\u0430 \u0448\u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u043c \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u0433\u043e\u0434\u043e\u043c \u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 2017 \u0433\u043e\u0434 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 10,059 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432.<\/p>\n

\u0422\u0430\u043a \u0436\u0435 \u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 Allianz \u0432\u0438\u0434\u0435\u043d \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. \u0422\u043e\u043b\u044c\u043a\u043e \u0432 2009 \u0433\u043e\u0434\u0443 \u0431\u044b\u043b \u043d\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0441\u043f\u0430\u0434 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0430 \u0443\u0436\u0435 \u0441 2010 \u0433\u043e\u0434\u0430 \u0432\u0438\u0434\u0435\u043d \u0440\u043e\u0441\u0442, \u043f\u0440\u0438\u0447\u0435\u043c \u0440\u043e\u0441\u0442 \u0432\u0438\u0434\u0435\u043d \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439.<\/p>\n

\"\"<\/p>\n

\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0418\u043d\u0442\u0435\u0440\u0431\u0440\u0435\u043d\u0434\u0430 \u0433\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e \u0431\u0440\u0435\u043d\u0434\u044b-\u044d\u0442\u043e \u0441\u0442\u0438\u043c\u0443\u043b \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u044e\u0442 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b. \u041a\u0441\u0442\u0430\u0442\u0438 \u0441\u043b\u043e\u0433\u0430\u043d \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432 2017 \u0433\u043e\u0434\u0443 \u0437\u0432\u0443\u0447\u0438\u0442 \u0442\u0430\u043a: \u201cGrowth.Change.Growth\u201d \u0438 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u043a\u0430\u043a \u0420\u0430\u0441\u0442\u0438 \u0438 \u041c\u0435\u043d\u044f\u0439\u0441\u044f, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435 \u0441\u043b\u043e\u0433\u0430\u043d \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0447\u0435\u043d\u044c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u043d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f, \u0432\u0435\u0434\u044c \u0432 \u043c\u0438\u0440\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0432\u0441\u0435 \u043e\u0447\u0435\u043d\u044c \u0431\u044b\u0441\u0442\u0440\u043e.<\/p>","protected":false},"excerpt":{"rendered":"

Interbrand \u0432\u044b\u0441\u0442\u0430\u0432\u0438\u043b \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043b\u0443\u0447\u0448\u0438\u0445 100 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 2017 \u0433\u043e\u0434\u0430. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0410\u0425\u0410 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 42 \u043c\u0435\u0441\u0442\u0435 \u0441\u0440\u0435\u0434\u0438 100 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u0431\u044b\u043b\u0430 \u0432 \u0434\u0435\u0432\u044f\u0442\u044b\u0439 \u0440\u0430\u0437 \u043f\u043e\u0434\u0440\u044f\u0434 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0430 \u0441\u0430\u043c\u044b\u043c \u043b\u0443\u0447\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0432 \u0441\u0444\u0435\u0440\u0435 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0438\u044f. \u0410 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u044f \u0444\u0438\u0440\u043c\u0430 \u0410\u043b\u044c\u044f\u043d\u0441 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u043d\u0430 49 \u043c\u0435\u0441\u0442\u0435 \u0438\u0437 100 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432.<\/p>","protected":false},"author":1,"featured_media":2655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[83],"tags":[],"yoast_head":"\nInterbrand. \u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0422\u041e\u041f-100 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0410\u0425\u0410 \u043d\u0430 42 \u043c\u0456\u0441\u0446\u0456 - 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